How NOT to Begin an Elevator Pitch

The classic elevator pitch is a beautiful thing...when executed correctly. It's a critical tool for any executive at any point in a career.

Telling the world who you are, what you do and the value you bring is a key differentiator, and it is a tool that should be in every executive's strategic tool bag.

But how do you start an executive elevator pitch? Well, first, let's get bad habits out of the way. Let's look at how NOT to start.

Where's Your Value?
Many people begin their pitch with their name and then describe their job title:
"I'm John Smith, Director of Sales at Company X."

How boring. Where's the value? It's all about you, not what you bring to your organization, clients or the marketplace.

Why not begin with something of VALUE?
  • What are you doing to impact the market?
  • Why are you relevant?
  • What problem do you solve?
  • How do you change customers' lives?
  • What makes you unique and valuable?
  • Why should you listener be intrigued or care?
If your pitch begins with any of the above, you are miles ahead of most elevator pitches. Stay tuned for our next post on how to begin your pitch.