Can You Ride the Elevator?

Can you answer this question: "Who are you and what do you do?"
Here's the hard part: can you answer in thirty seconds or less?

The classic elevator pitch: describing the value of your company or product or your own personal brand in a succinct but memorable way. It's one of the hardest ideas for an executive or manager to communicate.

But, if you can master this pitch, it's an awesome accomplishment.

Elevator Pitch Components

In the next few posts, we'll look at the elements that make up a good executive elevator pitch.  By understanding the essential components, you can help hone your value-sell, but the first step is to understand the rationale for any executive pitch.

As a business leader, your ability to define who you are, what you do and the value you bring to the marketplace is critical.  On some levels, we can look at leaders as a commodity. There are millions of managers and executives all over the planet who are good at what they do.  Thousands of CEOs.  Even within your own organization, how many vice presidents are there or directors or managers? So what makes you any different?

Your ability to hone a solid value pitch helps you differentiate. Plain and simple. And in today's crowded market, that ability is golden.

In our next few posts, we'll analyze the elements of a great executive elevator pitch so you can further help differentiate your product, service, company and even your own personal brand. Stay tuned!